Privacy policy

Last updated: April 5, 2022

What we collect and why

Identity & access

When you sign up for Back40, we typically ask for identifying information such as email address or phone number. We will never share your data with anyone except users that you are friends with through a hunting land in the app. We don't sell any of your data.

Billing information

We support payments through Apple App Store and Google Play, so we don't store any of billing information on our side at all.

Geolocation data

We save the location of your cameras. We do this to be able to fetch metadata such as weather whenever a new photo is uploaded to the camera.

Website interactions

When you browse our marketing pages or applications, your browser automatically shares certain information such as which operating system and browser version you are using. We track that information, along with the pages you are visiting, page load timing, and which website referred you for statistical purposes like conversion rates and to test new designs. We sometimes track specific link clicks to help inform some design decisions.

Cookies and Do Not Track

We use with Google analytics to track website and ad performance. This data is anonymous and not connected to your Back40 account.

A cookie is a piece of text stored by your browser. It may help remember login information and site preferences. It might also collect information such as your browser type, operating system, web pages visited, duration of visit, content viewed, and other click-stream data. You can adjust cookie retention settings in your own browser. To learn more about cookies, including how to view which cookies have been set and how to manage and delete them, please visit: www.allaboutcookies.org.

Voluntary correspondence

When you write Pixby with a question or to ask for help, we keep that correspondence, including the email address, so that we have a history of past correspondences to reference if you reach out in the future.

We also store any information you volunteer like surveys. Sometimes when we do customer interviews, we may ask for your permission to record the conversation for future reference or use. We only do so if you give your express consent.

How we approach mobile app permissions

By default, we have access to the network to ensure the app can connect to and communicate with the Internet. In most cases, we ask for permission just-in-time so that you can decide if you want to grant access to things like contacts, camera, and calendar.

It's impossible for our apps to try to use a sensitive OS feature without requesting access explicitly from you, so you'll always know exactly when and what we're requesting. You will never be required to grant any permission (although a given feature may not work or work well without it).

When we access or share your information

Our default practice is to not access your information. The only times we'll ever access or share your info are:

  • To provide products or services you've requested. We do use some third-party services to run our applications and only to the extent necessary process some or all of your personal information via these third parties.

  • To help you troubleshoot or squash a software bug, with your permission. If at any point we need to access your account to help you with a Support case, we will ask for your consent before proceeding.

  • To investigate, prevent, or take action regarding restricted uses. Accessing a customer's account when investigating potential abuse is a measure of last resort. We have an obligation to protect the privacy and safety of both our customers and the people reporting issues to us. We do our best to balance those responsibilities throughout the process. If we do discover you are using our products for a restricted purpose, we will report the incident to the appropriate authorities.

  • When required under applicable law. If we are audited by a tax authority, we may be required to share billing-related information. If that happens, we only share the bare minimum needed such as billing addresses and tax exemption information.

Finally, if Back40 is acquired by or merged with another company, we'll notify you well before any info about you is transferred and becomes subject to a different privacy policy.

How we secure your data

All data is encrypted via SSL/TLS when transmitted from our servers to your browser.

Location of site and data

Our products and other web properties are mainly, but not exclusively, operated in the EU. To provide you with the service, we may also store, process, and transmit data to the United States and locations around the world — including those outside your country.

When transferring personal data from the EU

The GDPR requires that any data transferred out of the EU must be treated with the same level of protection that the EU privacy laws grant.

EU-US and Swiss-US Privacy Shield policy

The EU-US Privacy Shield is an agreement between certain European jurisdictions and the United States that up until July 16, 2020, allowed for the transfer of personal data from the EU to the US. Participation in the Privacy Shield program is voluntary. The Swiss-US Privacy Shield is a similar program for data transferred to the US from Switzerland that was in effect until September 8, 2020.

We comply with the frameworks for EU, UK, and Swiss data that are transferred into the United States

Pixby complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union, the United Kingdom, and Switzerland to the United States, respectively. We've certified to the Department of Commerce that we adhere to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles take precedent. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.

Changes & questions

We may update this policy as needed to comply with relevant regulations and reflect any new practices. Whenever we make a significant change to our policies, we will also announce them on our blog.

If you have any questions, please contact us!

Back40 policies are open source, licensed under CC BY 4.0. Adapted from the Basecamp open-source policies / CC BY 4.0.